Own the
Original.

Heat and reformer are the 2 fastest-growing formats in fitness.

Proprietary equipment · Stadium rooms · 90°F

Start here.
A founder reads every one

01 · The category

We built the room.
Then the machine.

Heated Reformer Pilates started here.

Reformer Pilates went from 17% of studios to 45% in 4 years. Heat is chasing it. Most brands picked one lane.

We built the intersection, then engineered for it. Our reformer is proprietary and slip-resistant, and built to hold in a 90°F room. Unique to our franchise and sold nowhere else.

Our stadium format elevates the member experience. Every member visible. Every sightline earned.

Stadium-format studio floor under magenta light, THE ORIGINAL HEATED REFORMER WORKOUT on the back wall
The room · 90°F
02 · The model

The model.

03 · The founders

We built this because
the room was wrong.

Reformers make you turn away from your coach. Pilates is precision work. Turning away costs you form, safety, and results. So Jonathan built a reformer you face forward on. Then he met Liz and Christian. Liz danced her whole life and found Pilates at 14. Christian played in the NFL and used Pilates to stay in it. Together we opened ONYX in a former heated yoga studio. One day, Christian got curious and turned up the heat in the room. Heated reformer started there, by accident, from a design decision we made for a different reason. We are Black and gay founders. We built a room where people who never felt welcome in fitness walk in and stay. That is not marketing. It is the reason the business works.

Founder-led. Founder-funded.
Founder-built.

— Liz, Christian & Jonathan

Liz, Christian and Jonathan, founders of ONYX Pilates
04 · The partner

We are selective
on purpose.

Community does not scale from an office. Someone has to know the names.

$150,000
Liquid capital
$500,000
Net worth
$285,691$624,043
Total investment · FDD Item 7

If you are looking for passive income, we are not it.

05 · The support

How we help.

Real estate

Site criteria, market review, and approval before you sign anything.

Build-out

Layout, design specs, and equipment.

Training

Hands-on training and development for you and your team, every step of the way.

Playbooks

Founder-developed. Tested in our own studios before they reach yours.

Launch

Pre-sale, grand opening, and marketing built before the doors open.

Central services

The repetitive work comes off your desk.

Ongoing

Coaching and updated playbooks as the system grows.

Access

Direct access to our founders and support teams.

The big systems give you a call center. We give you 3 founders and your number in our phones.

06 · The path

How it goes.

  1. 01

    Tell us about you

    A short form. We read every one.

  2. 02

    Talk to a founder

    Not a sales rep. One of us.

  3. 03

    Review the FDD

    You get 14 days with it. Take them.

  4. 04

    Come to Chicago

    See the room. Meet the team. Take a class.

  5. 05

    Sign and build

    We are with you through every step.

07 · The markets

Where we go.

Dense. Walkable. Coffee shop to studio in 5 minutes.

We place few studios per city. That is deliberate.

Open
Chicago
River North · Wicker Park
Now awarding
  • Atlanta
  • Boston
  • Washington DC
  • Detroit
  • Minneapolis
  • Nashville
  • Charlotte
  • Austin
  • Dallas
  • Houston
  • Denver
  • Salt Lake City
  • Seattle
  • Tampa

Don't see your city? Tell us why we should be there.

08 · The proof

ONYX in the news.

09 · The questions

Straight answers.

What does it cost to open?

$285,691 to $624,043. The range depends on your space and your build. Item 7 of the FDD has the line items.

What do I need financially?

$150,000 liquid. $500,000 net worth.

Do you offer financing?

No. We can point you to lenders who know franchise deals.

How much can I make?

Item 19 of the FDD covers financial performance. Request it and read it with your accountant.

Can I own more than one?

Open one. Run it well. Then we talk. It keeps our system strong.

Can I hire a manager and stay out of it?

ONYX is not an absentee franchise model. Your first year, you run the show. A manager comes later, with our approval. Community does not scale from an office.

Do I need Pilates experience?

No. You need to have a passion for building community and be willing to be in the room.

How long until I open?

Roughly 9 months from signing. Real estate and permits set the pace.

Where are you awarding?

Dense, walkable urban markets. Few studios per city. Ask about yours.

Do I get an exclusive territory?

You get a defined territory. Not an exclusive one. We place few studios per city because density protects your business, not because a contract says so. Item 12 has the specifics.

What makes you different from Club Pilates or JETSET?

They sell you a system. We partner on a studio. They award hundreds a year. We will award a handful. Heat and reformer in one room is ours.

Why should I bet on a brand with 2 studios?

Because you get founders on the phone instead of a call center, and a market nobody has crowded yet. If you want 1,400 locations of proof, buy one of those.

What if my market is not on the list?

Tell us anyway. We are choosing markets now.

We built ours.
Build yours.

Think you are one of us? Tell us about you. A founder reads every one.

Start here.
A founder reads every one

Start here.