Heat and reformer are the 2 fastest-growing formats in fitness.
Proprietary equipment · Stadium rooms · 90°F
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Full disclosure below.
Heated Reformer Pilates started here.
Reformer Pilates went from 17% of studios to 45% in 4 years. Heat is chasing it. Most brands picked one lane.
We built the intersection, then engineered for it. Our reformer is proprietary and slip-resistant, and built to hold in a 90°F room. Unique to our franchise and sold nowhere else.
Our stadium format elevates the member experience. Every member visible. Every sightline earned.
Reformers make you turn away from your coach. Pilates is precision work. Turning away costs you form, safety, and results. So Jonathan built a reformer you face forward on. Then he met Liz and Christian. Liz danced her whole life and found Pilates at 14. Christian played in the NFL and used Pilates to stay in it. Together we opened ONYX in a former heated yoga studio. One day, Christian got curious and turned up the heat in the room. Heated reformer started there, by accident, from a design decision we made for a different reason. We are Black and gay founders. We built a room where people who never felt welcome in fitness walk in and stay. That is not marketing. It is the reason the business works.
Founder-led. Founder-funded.
Founder-built.
— Liz, Christian & Jonathan
Community does not scale from an office. Someone has to know the names.
If you are looking for passive income, we are not it.
Site criteria, market review, and approval before you sign anything.
Layout, design specs, and equipment.
Hands-on training and development for you and your team, every step of the way.
Founder-developed. Tested in our own studios before they reach yours.
Pre-sale, grand opening, and marketing built before the doors open.
The repetitive work comes off your desk.
Coaching and updated playbooks as the system grows.
Direct access to our founders and support teams.
The big systems give you a call center. We give you 3 founders and your number in our phones.
A short form. We read every one.
Not a sales rep. One of us.
You get 14 days with it. Take them.
See the room. Meet the team. Take a class.
We are with you through every step.
Dense. Walkable. Coffee shop to studio in 5 minutes.
We place few studios per city. That is deliberate.
Don't see your city? Tell us why we should be there.
$285,691 to $624,043. The range depends on your space and your build. Item 7 of the FDD has the line items.
$150,000 liquid. $500,000 net worth.
No. We can point you to lenders who know franchise deals.
Item 19 of the FDD covers financial performance. Request it and read it with your accountant.
Open one. Run it well. Then we talk. It keeps our system strong.
ONYX is not an absentee franchise model. Your first year, you run the show. A manager comes later, with our approval. Community does not scale from an office.
No. You need to have a passion for building community and be willing to be in the room.
Roughly 9 months from signing. Real estate and permits set the pace.
Dense, walkable urban markets. Few studios per city. Ask about yours.
You get a defined territory. Not an exclusive one. We place few studios per city because density protects your business, not because a contract says so. Item 12 has the specifics.
They sell you a system. We partner on a studio. They award hundreds a year. We will award a handful. Heat and reformer in one room is ours.
Because you get founders on the phone instead of a call center, and a market nobody has crowded yet. If you want 1,400 locations of proof, buy one of those.
Tell us anyway. We are choosing markets now.
Think you are one of us? Tell us about you. A founder reads every one.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Full disclosure below.